Spa Advocates is a collaboration between professionals who share a strong commitment to the success and profitability of spas through hard work, attention to detail and passion.
With over 30 year’s experience in opening, operating and supplying spas, Samantha Arnold established Spa Advocates in 2013 to bring international products, treatments, and training to Asia, Africa and beyond.
The Spa Advocates portfolio currently includes 10 wellness and skincare brands supplied to more than 80 hotels, spas and retail boutiques.
Founder & Managing Director
Samantha Arnold founded Spa Advocates in 2013, bringing more than 30 years of experience in luxury hospitality and wellness, including two decades in Asia.
Her career spans senior roles with Mandara Spa at Sea, Four Seasons Hotels and Resorts and Aromatherapy Associates, providing a unique perspective shaped by both operational leadership and brand development.
Today, Samantha leads Spa Advocates, overseeing a portfolio of wellness and skincare brands represented across more than 80 luxury hotels, spas and retail destinations worldwide. Her approach continues to be guided by a deep understanding of the luxury spa environment and a commitment to building enduring partnerships throughout the industry.
General Manager
Meara’s spa career began in South Africa, shaping a natural aesthetic sensibility before she built her professional career in Dubai. In 2012,
she joined the distinguished spa at Madinat Jumeirah, gaining an in-depth understanding of high-touch guest experience and luxury spa standards.
After several years in spa environments, Meara broadened her focus
to business-to-business supply at The Product House, a leading spa supplier in the Middle East. Over six years, she demonstrated strong leadership and business acumen, earning a promotion to Director of Operations. In this role, she played a pivotal part in strengthening operations and supporting business development for top-tier hotels, including Burj Al Arab and Atlantis The Palm Dubai.
In 2022, Meara joined Spa Advocates as General Manager and Shareholder. Drawing on her experience and the strength of the team, she leads strategic sales, marketing, and training initiatives to support spa partners worldwide—driving innovation, excellence, and sustainable growth through new partnerships and an expanded global footprint.
Whether you are a luxury spa or hotel looking to create a signature wellness experience,
or a premium beauty brand ready to enter the spa channel, we would love to hear from you.
Whether you are a luxury spa or hotel looking to create a signature wellness experience, or a premium beauty brand ready to enter the spa channel, we would love to hear from you.
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