Spa Advocates is a collaboration between professionals who share a strong desire to create successful and profitable spas through hard work, attention to detail and passion. With over 20 years of experience in opening, operating and supplying some of the world’s most impressive land and sea-based spas, Samantha Arnold  established Spa Advocates,  a bespoke spa consulting company which assists with the development of spas and distrubution of product brands in Asia and Africa.





Samantha’s passion for the spa and wellness industry started back in 1996 when she graduated from TSI Academy of Health & Skincare as Student of the Year. After a stint of lecturing at the academy, she advanced her career as Spa Operations Manager for Mandara Spas onboard Silverseas Cruise lines, launching the Mandara-At-Sea concept.  In 2002 Samantha relocated to Hong Kong as ISPA Director at InterContinental and in 2004 was approached to open and manage the 22,000 sq ft Spa & Fitness Centre at the Four Seasons Hotel. Within 2 years the Spa was recognized as the Best Hotel Spa in Asia (SpaAsia Crystal Awards 2007) and Sam was appointed as Senior Spa Director to assist with optimizing business for the other Four Seasons’ Spas in Asia Pacific. In 2008 she started consulting for London-based Aromatherapy Associates and during her 5 year term the brand had partnered with 80 acclaimed properties, grown three fold and been acknowledged as the Most Popular Product Supplier (SpaChina) and Best Spa Product (AsiaSpa). Sam has since established her own bespoke consulting, brand distrubution and training company.  




Beverley’s introduction into the world of spa & wellness began at a very young age with her Mother being in the industry. You could tell early on that she had definite passion, keen interest and was sure to follow suit.

Bev completed her studies at the acclaimed Camelot Academy in Johannesburg South Africa in 2001 and from there has enjoyed an exciting career starting with her very first job on the River Thames in London as a Beauty Therapist. She returned to South Africa and joined the Camelot Group where she was able to quickly skill herself within Spa & Management as well as a lecturer. It was during her time lecturing that she discovered her true love for teaching. When a national training position became available with an award-winning Italian Skincare brand she jumped at the opportunity. 




Lucy, a seasoned Spa Trainer, has had a tenure of 25 years in the spa and wellness industry. Originally from New Zealand, she commenced her career in Hong Kong with the Frederique Group. After completing a Spa Directors course in New Jersey, Lucy was promoted to the management team where she realised her passion for developing people and took on a larger role managing a chain of reputable beauty salons. In 2009, during a short relocation to Singapore, she oversaw the operations for the Spa at Mandarin Oriental which received a number of accolades under her management. Since Lucy's return to Hong Kong, she has dedicated her career to training and worked closely with Samantha as the Regional Trainer & Accounts  Manager for world-renowned Aromatherapy Associates. Now with Spa Advocates, Lucy will continue to train and inspire the industry with her extensive knowledge and unfailing passion.

© 2015 by Spa Advocates Limited