At Spa Advocates, we are supported by a dedicated team of passionate professionals, drawing on decades of combined experience across luxury hospitality, spa management, education, and operations.
What brings us together is our commitment to delivering exceptional service, building genuine relationships and enabling our partners to thrive.
Samantha Arnold
Founder & Managing Director
Leads Spa Advocates with deep expertise in luxury spa, product, and hospitality - bringing strategic direction and an unwavering passion for wellness.
Meara Dougherty
General Manager
Brings commercial insight and strong operational leadership from luxury spa environments, ensuring smooth delivery across the various regions.
Jacky Cheng
Commercial Manager
Supports the business with commercial and finance capability, combining structured thinking with hands-on operational support.
May Tam
Operations Manager
Oversees operations with strong logistics and execution expertise across Asia, keeping every detail running seamlessly behind the scenes.
Rubain Stroud
Operations Assistant
Provides essential behind-the-scenes support, bringing confidence and care to the details that keep international operations running smoothly.
Beverley Bartholomew
Relationship Manager
Nurtures meaningful partnerships with warmth and expertise, supporting spa partners through care, energy, and practical guidance.
Geraldine Janse Van Vueren
Relationship Manager
Builds strong regional relationships and delivers reliable, high-touch partner support in the Middle East.
Louren Choudree
Training Coordinator
Supports brand education and helps elevate product knowledge and retailing skills through online training.
Kerri O’Neill
Training Advocate
Champions education and guest experience, empowering therapists with training that lifts standards and strengthens delivery.
Audrey Poon
Training Advocate
Brings education and wellness expertise, including international accreditation experience, with a strong focus on developing industry talent.
Audrey Leung
Training Advocate
Supports education and guest experience by empowering therapists through effective, engaging training.
Nicola Henderson
Social Media Intern
Supports social media presence with enthusiasm and creativity, helping share content that reflects and engages the community.
